Why you should avoid wix website for your business

I know why people use Wix sites (or Weebly). Folks are a bit intimidated about setting up their websites but this is one shortcut that is not worth it. I want you to know why you should not use Wix for your website or blog, no matter how tempting it is.

1. It’s not good for branding.

Wix is known for cheap, but you own nothing for yourself. The domain, the template or even the content. People will feel that you are not actually in business if you are using a domain like xxx.wix.com.
Wix makes it easy to jump right in, throw collectively an internet page and post it.

2. Your Website Will Load Slow.

Wix websites load slower than those built on HTML (like WordPress) and this will lose people who do want to read about you. Why? We have very little patience and having to wait 10 seconds to see a website is something we’re not used to. We will just click off. Slow loading sites will turn visitors off, and first impressions on the web can be everything. It can keep someone from visiting your site again.

3. When your business outgrew Wix, you got nowhere to go.

When you develop your website using Wix you have no place to go – they host your website and you can’t go elsewhere. You cannot migrate your WIX data elsewhere easily. So you get lucky and your website is performing well and you want to add features to it that aren’t supported by Wix, or want a major overhaul.  Essentially you’ve outgrown your website.

4. Wix Isn’t Free – It May Be More Expensive Than You Think.

Wix is a very attractive initial platform as the base offering is free.  It’s a very effective sales technique that gets customers in the door.  MailChimp uses a similar technique but even Mailchimp doesn’t allow you access to automated email sequences in their base offering – this is an essential part of email marketing.
With the free plans, you have Wix branding on your site, and the little icon shown in the browser bar will be a Wix logo.  You also can’t add in Google Analytics tracking until you get onto a premium plan.

5. Wix Makes It ‘Easy’ To Build A Website!

So if Wix makes it easy to build a website why is that a negative?  If you approach building a website as an ‘easy’ task then you’ve started off on the wrong foot.  I like to think I know what looks good but if I tried to design a brochure it would look shocking – I’m not a graphic designer and would never pretend to be one, so why should you pretend to be a website developer when your business depends on your website?

If it was ‘easy’ to build a website that works then there wouldn’t be hundreds of thousands of blog articles about search engine optimisation (SEO), content structures, on and off site reputation management and conversion optimisation.

6. Wix Hides Complexities.

Wooooaa!  That’s another benefit I hear you shout!  Hiding complexities in website development is not necessarily a good thing.  Wix makes it easy to design websites like brochures and they’re not.  What you see isn’t what Google sees.  Although Google does take user experience into account it’s mostly around content and mobile friendliness and things like that.  One of the most basic elements Google cares about are how your page titles are structured and what they tell about the page, yet for a few Wix websites I’ve seen, there is no attention paid to this despite Wix supporting SEO settings for pages.

Google doesn’t really care if your button looks nice, or your image is stunning.  The search result below is quite typical when you don’t know what to do.  There’s no call to action in the result, and the description doesn’t say what the page is about.  If this is one of ten similar results I’d probably click on a more enticing one.

To Conclude
It is possible to build a decent revenue generating website using the Wix platform.  The biggest problem with Wix is it makes it easy to create a website that you think is great and it has given a lot of people the perception of having a good website when that’s far from the truth.

Websites are not brochures and they shouldn’t be treated that way.

To bring revenue from a website you need to think of it as an online presence, ticking all the right boxes, and invest time and money to get it right.

If you would like independent help with your website brief, or want a health check done on your online presence, get in touch with us.

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